Providing pet parents with access to quality pet health care at an affordable price, anytime, anywhere.

Meet our leadership team

• Mark Bordo

  Co-founder & CEO

  Mark has been a tech entrepreneur with a focus on consumer marketplaces for over 20 years. He is excited to have the chance to pair his love for animals with his tech marketplace experience and work with this great industry helping to transform pet care.

• Regan Johnson

  Co-founder & CTO

  Regan is a technology entrepreneur who has built enterprise-level marketplaces for over 18 years. Combining key strengths in product, development, and design with his love for animals, Regan brings unrivaled passion & energy to the pet care industry.

• Jodi Kovitz

  Chief Growth Officer

  Jodi is excited to catalyze Vetster's growth as a disruptive global brand builder, marketer and sales leader. She will bring her deep passion for equity and inclusion to everything we do, from how we build our team, develop our product, and create a world in which every pet can thrive.

• Rahul Nirula

  Chief Product Officer

  Rahul has over 20 years leading product, design and development teams to deliver value to millions of users across the globe. With a clear focus of creating a culture of delivery, he is energized to channel his passion for delivering empathetic innovative solutions to pets, their parents, and health professionals alike.

• Cerys Goodall

  Chief Operating Officer

  Cerys is a change agent with 20 years of experience helping leading tech startups to move from ideation to growth through the power of communications, brand development, and operations. Her passion and energy for defining and leading new markets combined with the incredible team and technology at Vetster will transform how pet parents and veterinarians take care of their pets.

• Ari Birman

  VP of Finance

  Ari is an accomplished senior financial professional with experience in financial management, business development support, acquisitions and online marketplaces. Ari grew up with dogs and has always been a strong advocate for animal rights.

• Emma Harris

  VP of Market Management

  Emma Harris has been operating within virtual veterinary care since 2016. As VP of Market Management, Emma is focused on optimizing the veterinary operations of Vetster's marketplace to ensure our veterinary partners are set up for success. Prior to Vetster, she owned and operated Healthy Pets, a Canadian veterinary telehealth platform.

• Dr. Sarah Machell

  VP of Medical Ops, Medical Director

  Dr. Sarah Machell is a licensed, practicing veterinarian a 1997 graduate of the Ontario Veterinary College, University of Guelph. She brings 18 years of experience in the establishment & growth of 2 successful small businesses in Oakville, Ontario; a small animal veterinary practice with 20 employees & an adjunct retail pet store.

  Dr. Machell also leads the Vetster medical review team.